Huck Finn theme essay Essay Example

Huck Finn theme essay Paper Twain uses Husks journey to overcome societal pressure and his efforts to formulate his own idea of morality, to exemplify the importance of autonomy rather than conformity. The dangers of succumbing to the standards of society prevents us from doing what we know is right and instead makes us sheep rather than individuals. In the sass, there was a common attitude of hatred toward blacks, clearly illustrated In Paps drunken rant addressing slaves rights to vote, why anti this [slave] put up at auction and sold (27). Twains use of Paps dragged on rant reveals the demeaning view of blacks as property rather than human beings. This strong opposition to their voting privileges greatly reflects the views of many Americans against abolition during this time period, displaying the Ignorance and racism exhibited by most people. When Houck began traveling with Jim, a runaway slave, he had promised to keep quiet about Jims escape from his master. In the back of his mind, however, he worried that people would call [him] a low-down abolitionist and despise [him] for keeping mum (43). This line in the novel further emphasizes the abomination of protecting a slave in this society. Blinded by the racism and reception of blacks as inferior, people viewed abolitionists as [slave]-lovers; this being the worst title someone could possibly have during this period in time. Though Houck was willing to be Jims partner on their Journey, he still thought about the consequences of his decision and how It would damage him socially. During Houck and Jims Journey down the river, the two were able to create a special bond that allowed Houck to see slaves In a way he was never able to before. We will write a custom essay sample on Huck Finn theme essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Huck Finn theme essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Huck Finn theme essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Following several instances of playing tricks on Jim, Houck realized the degree of these inconsiderate ranks. Seeing the sadness and disappointment in Jims eyes, he exclaimed l wouldnt done it if I knew it would make him feel that way (87). Husks eyes opened to the fact that slaves really do have feelings. Jims reaction to the ordeal sparked a feeling of remorse and regret for his poor decision to humiliate his friend. He experiences an emotion he never would have felt if he was back home in SST. Petersburg, where he wouldnt have been able to recognize a situation like this with another slave. When Jim speaks of his children back home and his mission to free his Emily from slavery, Houck responds by thinking, l do believe he cared Just as much for his people as white folks does for theirs (158). By this point in the novel, Houck was able to make connections. In contrast to the common societal beliefs, Houck created a new view that conveyed slaves the same as whites; In the sense that they substantial amount of empathy to come to such conclusions. Husks ability to create these convictions exemplify his growth and development of what he views as morality, steering him away from the things he was raised to believe and formulating individual conceptions. Uniquely, the idea of society and conformity was attacked by Colonel Sherbets in the midst of an angry mob threatening to lynch him in front of his own home. Shrubberys tirade verbally charged at the mobs efforts, declaring, a mob; they dont fight with the courage thats born in them, but the courage thats borrowed from their mass (148). Twain uses this part of Shrubberys speech to suggest that courage is not merely following someone elses cause, but doing what you believe is the right thing. This form of Justice is meant to portray followers of ass as valiant and heroic, but they are really cowardice in the sense that they are not fighting for a cause that they strongly advocate for individually; only conforming in an effort to succumb to societal pressure. Colonel Sherbets continues by Judging the validity of their bravery, amour newspapers call you brave people so much that you think you are brave Whereas you are Just as brave and no braver (148). This particular part of the speech demonstrates the false sense of valor that comes with following societys moral standards. Though it appears that giving into what appears o be right, it isnt always necessarily correct. It is our own views of morality that aid us in determining right from wrong, not the mind of a larger body. By following the influence of other people t hat all believe the same thing, were unable to progress as individuals and compose our own morals. Notably, Husks personal conflict regarding whether to turn Jim in to Ms. Watson or to continue protecting him, addresses the importance of moral independence. Houck fears the will of God, the plain hand of Providence [was] slapping me in the face and letting me know my wickedness was Ewing watched all the time from up there in heaven (214). The reference to God addresses the fear of not only punishment from a social standpoint, but a religious one. By helping a runaway slave, Houck was essentially committing a mortal sin and therefore would eventually be punished for this action by going to hell. This factor ultimately put a strain on his decision mainly because what he believed was the right thing contradicted the word of not only society, but a mightier power that could damn him to hell after death. Following this contemplation, however, Houck ripped up the letter that he planned to turn in to Ms. Watson about Jim, asserting, All right, then, Ill go to hell (215). This quote is essentially the moral climax of the whole novel. Despite society views on slavery and the expectation that runaway slaves should be turned in, Houck came to the conclusion that his moral compass was more important than that of others. This assertiveness was an act of independence, exemplifying that we come to realize that what society does isnt always right. We must depend on ourselves to differentiate right from wrong and make the decisions in the best interests of ourselves and others. Houck broke away from society false perception of eight, which was the demutualization of slaves, and made the decision to help Jim because he saw him as a friend and not as property. Houck valued integrity rather than conformity. Though Houck was brought up in the prejudice of Southern culture, he was able to overcome the pounding pressure of society. Husks decision to follow his own moral compass exemplifies the importance of independence, illustrating that wrong. Twains emphasis on the dangers of overcoming the influences of society in Adventures of Huckleberry Finn, show the importance of discovering ourselves as individuals rather than following the masses.

Census Offers Statistics on Older Americans

Census Offers Statistics on Older Americans On July 1, 2004, 12 percent of all Americans were 65 years of age and over. By 2050, people 65 and over will comprise an impressive 21 percent of the U.S. population, reports the U.S. Census Bureau. Every year since May 1963, Older Americans Month has been honored with a presidential proclamation. Last year, President George W.  Bush said, â€Å"Older Americans help others to understand the past, and they teach timeless lessons of courage, endurance and love. Through their legacy of patriotism, service, and responsibility, Americas seniors also unite families and communities and serve as role models for younger generations.† In observance of Older Americans Month 2005, the U.S. Census Bureau has compiled some revealing statistics about Americas aging population. Population 36.3 million The number of people 65 and over in the U.S. on July 1, 2004. This age group accounts for 12 percent of the total U.S. population. Between 2003 and 2004, 351,000 people moved into this age group.86.7 million Projected number of people 65 and over in the year 2050. People in this age group would comprise 21 percent of Americas total population at that time.147% Projected percentage increase in the 65-and-over population between 2000 and 2050. By comparison, the population as a whole would have increased by only 49 percent over the same period. Jobs 4.6 million Number of people age 65 and over who are still employed. This amounts to 13 percent of all people in this age group. Education 77%- Proportion of people ages 65 to 69 who graduated from high school. Seventy-three percent of people ages 70 to 74 and 68 percent of those 75 and over are also high school graduates.20% Percentage of the population ages 65 to 69 who have a bachelors degree or higher education. Among people ages 70 to 74, 19 percent have achieved this level of education; for those 75 and over, 15 percent are college graduates.73,000 Number of people 65 and over enrolled in college in October 2002.The Census Bureau has also reported that a college degree greatly increases a persons lifetime earnings, with persons holding masters degrees typically earning $1.3 million over their lifetimes than those with high school diplomas only. On a yearly basis, a college degree typically at least doubles a persons average annual earnings.   Income and Wealth $108,885 Median net worth in 2000 of households with householders 65 and over. In contrast, householders under the age of 35 had a median household net worth of $7,240.$23,787 Median 2003 income of households with householders 65 and over, statistically unchanged, in real terms, from the previous year.10.2% Poverty rate for people 65 and over in 2003. Voting Patterns 65% Percentage of registered voters ages 65 to 74 who voted in the 2002 Congressional election. Seventy-two percent of people ages 65 to 74 voted in the 2000 presidential election. This age group had the highest rate of voter participation in both the 2000 and 2002 elections. Service to Our Nation 9.7 million Estimated number of people age 65 and over who are military veterans. [Source: U.S. Census Bureau]

Unit V Assignment (Training and Development) Essay

Unit V Assignment (Training and Development) - Essay Example This proposal is rooted on the fact that the demand for software designers is at its peak in the current economy. For this reason, there is a need for training to equip professionals with relevant skills that workforce desires. The apprentice is guaranteed a variety of skills to learn from this program. One of the most prevalent programming languages is the C language, and it is among the skills acquired in the apprenticeship. It turns out that the C programming language is the foundation of many operating systems hence the training equips workforce with latest updates in this area. Another relevant and essential skill from this apprenticeship is mastery of the C++ language. The complexity and convolution of this programming language requires adequate preparation to handle unexpected changes (Sinha, 2009). In addition, this apprenticeship enables mastery of JavaScript with an aim of making the web an interactive place. Next on the list of skills is an understanding and application of HTML. However, the most significant skill developed from this apprenticeship is the language of SQL. This comes from the idea that SQL server developers have skills, which are in high demand, and comes with better job prospects than any other programming language. The entire process of training deems to follow a definite path. With the apprentice’s development in mind, the apprenticeship focuses on dividing classes according to various programming languages, and allows employees specialize on what they best understand. The process of training then ensures that employees are more committed to success in respective jobs (Sinha, 2009). It instills on employees a sense of confidence and the ability to handle various challenges. Even though all programming languages are essential for an all-round computer programmer, this apprenticeship ensures a clear

Business Systems Analysis and Design Coursework - 1

Business Systems Analysis and Design - Coursework Example Performance appraisals build effective habits among members such as employees are able to clearly understand the organisational goals and identifying the best way forward to meeting these goals. Managers ensure that they evaluate the best process that will be able to improve the performance of their employees (Jones, 1997). In this process managers should be capable of ensuring that the team members achieve their goals and objectives. Team members should also be improving constantly and developing in their skills to become in order to become a great asset to the organisation. Managers should ensure that the hindrances to improvement are addresses by having a personal conversation with team members and listening to every issue. The issues and concerns raised should be solved immediately and in the most effective manner in order to avoid major issues in the future. Managers should also be in a position of asking themselves whether their employees are achieving the desired expectations of the business and whether they have the potential to achieve these goals. Finally managers should be able to gauge how much the employees have improved since the previous appraisal or the value they have added to their development since the manager started supervising. Once the above goals are well focused, then managing people will become an easy process. Kate (2011) describes that effective management include assessing the current situation of a team member, setting effective goals and working together to ensure that member achieves those goals. The first step in managing people is to have a clear vision. The managers should be able to be precise on the expected performance by analysing the role of every team member. These expectations should then be communicated to the team members informing them to be accountable of their activities. The second step of effective people management is to make the expectations clear to the team members. The objectives should be discussed in a pos itive way to the members and the manager should communicate the ongoing basis for the team member to know exactly what they have achieved and what is remaining to attain their target. The third step involves letting the team members be aware that their work is of value to the entire organisation. Richard et al. (2009, p. 50) shows this involves a short brief to everyone reminding them of the purpose of the organisation, the purpose of the team and the benefits to other departments. Managers should make sure that the team members are aware that they play a major part in achieving the entire output of the organisation. This should be a continuous assessment that the supervisor has to show to their members. This makes the employees feel valued therefore making them motivated to performing better. The forth step involves getting to know each team member basing on their abilities, skills and personal behaviour. This will make you understand them well and it also improved mutual respect. 2. Rich picture Rich pictures represent processes, structures and issues within an organization that are relevant to the problem definition. These also provide a thinking model about the system, how to think about the system and also how to group pertinent issues. Rich pictures also enable an

Orientalisms Effect on Art and History Essay Example | Topics and Well Written Essays - 2750 words

Orientalisms Effect on Art and History - Essay Example (Wikipedia 2006) In 1948, while Said was a grade school student (a private English school in Cairo) the state of Israel was created and 80% of the Palestinian population was left without a home, including Said's family. A privileged child, Said had little interest in the conflict. His family left and he did not return to Palestine until as an adult in 1990. After being expelled from Victoria College in Cairo for poor behavior he was sent to the United States, with citizenship in the US, and finished high school at a private boarding school in New England. He went to Princeton University to study English literature and history. His graduate studies were at Harvard. In 1992 he achieved University Professor at Columbia, their most prestigious position. The Suez Crisis made an impact on him as an Arab-Palestinian but he did not get involved. But the Israeli victory over the Arab forces in 1967 and the Israeli occupation of the last remaining Palestinian territories forced Said to take a political stance for the liberation of Palestine. In 1968 he wrote his first article about the Palestinian cause: The Arab Portrayed (Dexheimer 2002). While visiting his family in Beirut in '71, he got entrenched in the struggle for the liberation of Palestine as a part of a community of academics and writers who were involved in various colonial and postcolonial struggles. He translated the speeches of Yassir Arafat into English for the Western press, still not getting politically involved. But in 1977, he was elected to the exiled Palestinian National Congress. It was at this time that Said, as an academic in the field of comparative literature, began writing on contemporary Arab literature about figures such as Naguib Mahfouz, Elias Khouri, and the Palestinian poet Mahmoud Darwish (McLemee 2003). In 1975-1976 Said became a fellow at Stanford University and wrote Orientalism (1978), the book that made him famous. In the next three years he published Covering Islam (1981) and The Question of Palestine (1979), which, in conjunction with Orientalism, has been called his trilogy. This critique of Oriental Studies questioned everything about this subject that had been a scholarly pursuit at most of the well-known European universities for centuries. Said used his fame of the 1980-90's to further the cause of Palestine and advocate for human rights. In the 1980's Said lobbied the Palestine Liberation Organization (PLO) to re-think the strategy of armed struggle for liberation and urged Palestinians and Arabs to understand the importance of mutual respect and co-existence with Israelis. He advocated a two-state solution. A temperate voice, he made many friends within Israel. This occurred despite his unsympathetic stance toward Israel (Wikipedia 2006). Said became a personal target of other conservative Jewish and Christian Zionists. Attacks on Said suggest an "orientalism" on the part of the right-wing Zionists. As an articulate Arab intellectual, Said was viewed as a

SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis

SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the impact of its weaknesses. Moreover, SWOT analysis can be applied to both a whole company as well as a specific project within a company in order to identify new company strategies and appraise project feasibility. Hollensen (2010) asserts that the strengths and weaknesses of a company relate to its internal elements such as resources, operational programmes and departments such as sales, marketing and distribution. More specifically, a strength is an advantageous – or even unique – skill, competency, product, or service that a business or project possesses that allows it to create competitive advantages. This may include abstract concepts, such as its possession of strong research and development capabilities. A weakness on the other hand is a strategic disadvantage, such as a skill that the business or project lacks which limits it and creates potential risks in negative economic conditions. Achieving a balance between such positives and negatives is therefore a necessary pre-requisite for any company and it is also imperative that a company continues to review its strengths and weaknesses to take account for changes in its internal environment (Kotler et al., 2013). An opportunity is, as Henry (2011) comments, a desirable condition which can be exploited to consolidate and strengthen a strategic position. Examples of this phenomenon would include growing demand for a trendy new product which it could consider selling, such as that announced by Burger King relating to the introduction of a black cheeseburger (Molloy, 2014). A threat on the other hand, is a condition that creates uncertainties which could potentially damage an organisation’s performance or market share (Henry, 2011). Threats include the introduction of new competing products or services, foreign competition, technological advancements, and new regulations. Examples of the fear of such external factors can be noted in the comments of companies planning to relocate their headquarters and registration bases from Scotland to England in the event of a ‘yes’ vote in the Scottish referendum in September 2014 (Wright, Titcombe and Spence, 2014). Therefore, a company needs to develop strategies to overcome these threats in order to prevent the loss of its market share, reputation, or profit. It must be noted, however, that opportunities and threats exist in the environment and therefore are often beyond the control of the organisation – but they do offer suggestions for strategic direction. SWOT analysis, as a result, demands a great deal of research into an organisation’s present and future position (Johnson, Scholes and Whittington, 2008). The results of SWOT analysis provide a useful source of information from which an organisation can go on to develop policies and practices which allow it to build upon its strengths, diminish its weaknesses, seize its opportunities, and make contingency plans or measures to eradicate or curtail threats, as Kotler et al. (2013) observe. SWOT analysis is widely used by managers because of its simplicity (Hollensen, 2010). It is used as a planning tool that can be adapted to a range of situations and projects. Whilst it is not the only technique available to managers, it can often be the most effective if used properly (Henry, 2011). The basis for a SWOT analysis is usually drawn from an audit review as well as from independently carried out interviews with staff and customers. Data is then analysed to arrive at a list of issues which can be categorised into strengths, weaknesses, opportunities, and threats. The key issues and company activities are then reassessed through protracted discussions between managers and reduced further to identify the most important issues and the potential impact that they could have on the organisation. If too many issues are included in the analysis, there will be a lack of focus in the development of a new company strategy and thus it is important to ensure that such discussions focus on a limited number of factors (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Additionally, the issues considered should be made in view of customer opinions and perceptions, which would therefore require objectivity. Ideally, a company should carry out a SWOT analysis on a regular basis in order to assess its situation against its competitors in a constantly evolving market environment (Fernie and Moore, 2013). According to Stalk, Evans and Schulman (1992, p. 62), â€Å"the essence of strategy is not the structure of a company’s products and markets but the dynamics of its behaviour†. It is also recommended that an organisation should develop and undertake SWOT analysis on its competitors so that it is able to take into account consumer perceptions and determinants of their buying behaviour. This is particularly the case with issues such as quality, in which perceptions may be more powerful than reality (Kaplan and Norton, 2008). In today’s highly competitive and fast changing market environment, managers may make a grave error when evaluating their company’s resources; that is, not to assess them relative to the competition (Kotler et al., 2013). A competitive analysis as part of the SWOT framework is always necessary in order to determine an organisation’s position in the wider market. Thus, for example, if a project or business strength is the amount of capital it has to invest in improved IT functionality, this may not be the case if its competitor is investing double this amount to improve its own IT functionality. Thus, it is no longer a strength but rather a weakness for the company. The same competitive analysis should also be taken into account when assessing opportunities and threats, as it depends on the relative situation of the competing businesses (Johnson, Scholes and Whittington, 2008). McDonald (1989, p. 16) states that the â€Å"SWOT device†¦ whilst potentially a very powerful, analytical device, is rarely used effectively†, and recommends using a summary from a marketing audit to arrive at a sound SWOT analysis; the analysis must be conducted rigorously so that it prioritises the issues of paramount importance. Further, McDonald suggests keeping it focused on critical factors only and to maintain a list of differential strengths and weaknesses in comparison to competitors, concentrating mainly on competitive advantages. Additionally, only critical external opportunities and threats should be listed with a focus on the real issues. Finally, according to McDonald (1989), the reader of the SWOT analysis should be left with the main issues encompassing the business to the extent that they are able to derive and develop marketing objectives from them. At the end of the analysis, the organisation is left with reasons behind their choices as well as their potential impacts, which provides them with a stronger basis from which to form future strategic decisions. Example of a SWOT analysis of the McDonald’s Corporation Strengths Open door policy to the press Ceres guidance and co-ordination and active CSR Selective supply chain strategy Rigorous food safety standards Affordable prices and high quality products Nutritional information on packaging Decentralised yet connected system Innovative excellence programme Promoting ethical conduct Profitable Weaknesses Inflexible to changes in market trends Difficult to find and retain employees Drive for achieving shareholder value may counter CSR Promote unhealthy food Promoted CSR meat imports in error Opportunities Attractive and flexible employment Positive environmental commitments Higher standards demanded from suppliers Corporate responsibility committee Honest and real brand image Threats Fabricated stories about the quality of chicken Unhealthy foods for children Health concerns surrounding beef, poultry, and fish Labour exploitation in China CSR at the risk of profit loss Contributor to global warming Local fast food restaurants Political instability (e.g. Russia) Strengths Open door policy to the press At times of wider national food scandals, for instance those related to BSE, McDonald’s operated an open door policy, allowing the press into a limited number its restaurants and suppliers (Vrontis and Pavlou, 2008). This was done as a deliberate measure to reassure the public of the safety of McDonald’s. Ceres guidance and co-ordination, and active CSR McDonald’s, as Valax (2012) notes, co-ordinates with employees, investors, environmental and corporate social responsibility (CSR) organisations, such as Ceres, to improve its social and environmental programmes. As a result of such policies, McDonald’s can be seen to be continually updating its profile to take account of changes in consumer preferences – keeping the firm relevant and allied to the desires of its customers. Selective supply chain strategy McDonald’s works to ensure that its suppliers meet or exceed safety and quality standards as well as complying with best practice with reference to a sustainable food supply and animal welfare (Deng, 2009). Indeed, its recent advertisement campaigns have laid a premium on the traceability of products used. Rigorous food safety standards McDonald’s, as Vrontis and Pavlou (2008) observe, works hard to ensure that high food safety standards are met through training, food, safety and quality and menu development in each restaurant. This filters through to its partners, ensuring that they operate ethically and meet social responsibility standards. The high training required can also be noted by reference to its endorsement of specific qualifications and training for staff – thereby adding value to its workforce (Valax, 2012). Affordable prices and high quality products McDonald’s is an efficient provider of high quality foodstuffs and always seeks to offer the best value to its customers, as noted by its 99p ‘value’ range (Harnack et al., 2008). Nutritional information available on packaging McDonald’s was one of the first fast food restaurants to disclose nutritional information on its packaging and continues to seek new ways in which it can provide nutrition and balanced active lifestyles for its customers (Harnack et al., 2008). Indeed, there are sections of the corporate website specifically tailored to this data. Decentralised yet connected system McDonald’s provides a core system of values, principles and standards which managers adhere to in combination with its â€Å"Freedom within the Framework† programme, which provides them with the flexibility to respond to the diversity of its customers and local markets (McDonald’s Corporation, 2013). Innovative excellence programme McDonald’s employs an array of mystery shoppers who visit premises pretending to be customers. They inspect the premises as customers and rate them accordingly. Many restaurants provide customer comment contact numbers and employee satisfaction surveys. It may also be noted, though anecdotally, that the firm responds quickly to mistakes and problems raised with area managers. Promoting ethical conduct McDonald’s works hard to maintain its integrity with its shareholders through open channels of communication (McDonald’s, 2013). Profitable McDonald’s is profitable, as Wallop (2014) comments, with sufficient capital. This allows it to grow and realise gains on its investments. Thus, McDonald’s is able to offer help to charities as well as itself when in need. Weaknesses Inflexible to changes in market trends If customer trends move towards eating in a more eco-friendly or organically-oriented manner, McDonald’s would be unable to follow this trend without changing suppliers and incurring significant financial losses (Wallop, 2014). McDonald’s could consider the introduction of new products with the aid of market research, in coming years, to prepare them for such potential change. Difficult to find and retain employees McDonald’s has had hostile relationships with unions and, although this has been controlled, the company does find it difficult to find and retain good employees (Valax, 2012). The company can build on its reputation for developing top level managers by further increasing its graduate recruitment portfolio. Drive for achieving shareholder value may counter CSR When McDonald’s profits fall, its stock price often falls as well; as a consequence, it is often forced to take drastic action to resolve the problem. (Wallop, 2014) This often relates to issues of social and environmental responsibility. McDonald’s could be more proactive in finding more long-term CSR suppliers and processes that provide lower costs and higher profit margins, rather than being reactive. Promotion of unhealthy food Despite providing healthier product varieties, McDonald’s continues to sell burgers that have 850 calories in them. . This could continue to harm its reputation as an unhealthy fast food provider. McDonald’s could research ways to reduce the calories in its products whilst still maintaining their taste, or at the least provide low calorie burger options. Much progress has been made in this arena – but it is suggested that more needs to be done (Harnack et al., 2008). Promoted CSR meat imports in error McDonald’s claimed to provide meat from socially and environmentally responsible sources, but a court case found that meat had been imported from Latin America, where rainforests were cleared to create green fields for cattle (Deng, 2009). Where McDonald’s carries out CSR processes or investments, it may wish to consider carrying out random checks to ensure their standards are continually met, to minimise embarrassing press. Opportunities Attractive and flexible employment McDonald’s offers a variety of job opportunities and is proud to say that 42% of its top managers first started by serving customers (McDonalds, 2013). That the company offers a selection of different shift patterns as well as employee benefits can be seen as further reasons as to why McDonald’s attracts employees. Positive environmental commitments McDonald’s incorporates environmental commitments in its daily operations, from the use of environmentally friendly products in maintaining daily ‘drive-thru’ cleaning, to providing sustainable fish sources, to using recycled packaging (McDonald’s, 2013). It was also a pioneer of using bio-diesel and recycling fat from its fryers into a form of fuel. Higher standards demanded from suppliers McDonald’s sets the standards it demands from suppliers for low cost high quality, socially responsible supplies, in return for a long-term business commitment (Yuece, 2012). Corporate Responsibility Committee McDonald’s has a standing Corporate Responsibility Committee that acts as an advisor to its Board of Directors (McDonald’s, 2013). Honest and real brand image McDonald’s has built and maintains a trusting relationship with its shareholders and customers through truthful marketing and communications (Harnack et al., 2008). Threats Fabricated stories about the quality of chicken Emails and websites have published fabricated information that McDonald’s is using ‘monster-chickens’ in its products. McDonald’s could build on its open door policy with the press and apply it to the web, to combat false distribution of information (Kaplan and Norton, 2008). Unhealthy foods for children If competitors begin to offer premium healthy alternatives for children with small gifts to encourage them to eat healthy, this would be a significant threat to McDonald’s (Kotler et al., 2013). McDonald’s positive strategy to provide a range of healthy products could include further healthy products for children in addition to its present offering of carrot sticks. Health concerns surrounding beef, poultry, and fish There are various initiatives working against hormone induced cows and other issues such as bird flu epidemics and heavy metal levels in fish that could reduce McDonald’s sales and cause profits and its share price to fall (Johnson, Scholes and Whittington, 2008). McDonald’s could use its purchasing power to its advantage to source supplies that have proven health benefits. McDonald’s greater work with local farmers in the UK with regard to the sourcing of beef and eggs can be seen as a step in the right direction in this regard. Labour exploitation in China Chinese manufacturers exploit labour in their production of ‘Happy Meal’ toys (Valax, 2012). McDonald’s could use its purchasing power to its advantage to demand that manufacturers provide toys without exploiting labour. CSR at the risk of profit loss If share prices and profitability are under pressure, managers will inevitably seek to resolve it at the risk of a CSR issue (Ceres, n.d.). Contributor to global warming McDonald’s is the largest consumer of beef in the world. Greenfields used to supply this beef comes at the expense of rainforests, heavy use of chemicals, fertilisers and pesticides (Ceres, n.d.). McDonald’s could use its purchasing power to its advantage to source CSR suppliers. Local fast food restaurants Local restaurants which are less environmentally threatening than McDonald’s and have less purchasing power may have better reputations with local suppliers and customers (Wallop, 2014). Political instability Political instability can be a threat to the secure and continued operation of a business. Even if local staff are employed, a tense political situation can cause areas of operation to be closed, in the short- or long-term. An example of this relates to McDonald’s in the Crimea and in Russia; for the foreseeable future, McDonald’s restaurants are closed in the Crimea as a result of the Russian invasion. In retaliation, Russia has temporarily closed a number of McDonald’s restaurants in Russia (Wallop, 2014). From the above SWOT of McDonald’s and the summary that follows it, it can be seen how, by highlighting its position, an organisation can identify areas that could be strengthened, seize opportunities, minimise threats and diminish or eliminate weaknesses. In summary, a SWOT analysis provides a systematic framework for appraising an organisation’s internal and external position. It is a useful tool but it must be constantly updated to enable the company to keep abreast of developments and change its strategies accordingly. Whilst it may be difficult for management to resolve all of the weaknesses and threats highlighted, the company is at least made aware of them through the conducting of a SWOT analysis and can refer to them when implementing future strategies. The McDonald’s SWOT analysis case study highlighted several CSR threats and weaknesses whilst simultaneously highlighting strengths, such as its strong purchasing power which could potentially be used to demand more socially responsible production techniques from its Chinese manufacturers and meat suppliers. It also showed how a more proactive and longer-term approach to its strategies can help it to anticipate changing consumer tastes and demands (Yuece, 2012). Bibliography Ceres (n.d.). Mobilizing business leadership for a sustainable world. Boston, MA: Ceres. Collins, R. (2010). A graphical method for exploring the business environment. Oxford University Working Paper 956. Coman, A. and Ronen, B. (2009). Focused SWOT: Diagnosing critical strengths and weaknesses. International Journal of Production Research, 47(20), pp. 5677-5689. Deng, T. (2009). McDonald’s new communication strategy on changing attitudes and lifestyle. International Journal of Marketing Studies, 1(1), pp. 37-39. Fernie, S. and Moore, C. (2013). Principles of retailing. Abingdon: Routledge. Ghazinoory, S., Abdi, M. and Azadegan-Mehr, M. (2011). SWOT methodology: A state-of-the-art review for the past, a framework for the future. Journal of Business Economics and Management, 12(1), pp. 24-48. Harnack, L.J., French, S.A., Oakes, J.M., Story, M.T., Jeffery, R.W. and Rydell, S.A. (2008). Effects of calorie labelling and value size pricing on fast food meal choices: Results from an experimental trial. International Journal of Behavioral Nutrition and Physical Activity, 5(1), 63-81. Helms, M.M. and Nixon, J. (2010). Exploring SWOT analysis – Where are we now?: A review of academic research from the last decade. 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SWOT analysis of McDonald’s and derivation of appropriate strategies. Munich: GRIN-Verlag.

Graduation Speech: In Memory of Those Who Did Not Make It :: Graduation Speech, Commencement Address

Good evening and welcome parents, family, community members, friends, the School Board, faculty, and seniors to the County High School Class of 2012 commencement ceremony. It is a great honor to be able to welcome you here today. Class of 2012, you have worked hard for 12 years; tonight we celebrate your achievements - this night is yours. Congratulations! I have heard that some faculty members have coined the term "survivors" with reference to our graduating class. Indeed, we are survivors and I cannot think of a better term to describe us. Throughout the past year, our class has been subjected to several devastating tragedies. The deaths of three of our family members at County High: Joy M., Serik P., and George F. These three members of our family at County High School were each amazing and loving individuals. Their spirit of love lives on and was clearly exhibited by the manner in which the students and faculty pulled together to comfort each other and mourn their deaths. Their families will remain in our thoughts and prayers. As you graduate tonight, I would ask you to remember their love and strive to make it an integral part of your lives. The great Mahatma Gandhi called the love that I believe these three held in their hearts "all embracing ... [a love that] transforms all it touches ... [with] no limit to its power." And, most definitely, their love transformed people's lives. They certainly have inspired me. A wise man simply known to us as Paul wrote of this love as the "most excellent way." Paul wrote, "Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seeking, it is not easily angered, it keeps no record of wrongs.